Social Media Marketing Archives

Have you ever done a search on the Web for a given subject, start reading the title and description and subsequently clicked on a couple of those links, only to find that the content is practically, if not exactly same. So therefore you perhaps felt a feeling of frustration as well as a huge waste of your time. Now Search engines are getting much smarter about this and ranking sites that have duplicate content lower or weeding them out altogether. so if your looking to have multiple sites or use micro-blogs on the same subject. You are going to need unique content on each of those sites.

Spinning one’s articles is certainly a solution.

Identical Content and articles has become a large topic of discussion lately, thanks to the new filter systems in which search engines have integrated to both weed out or even not rank duplicate content altogether. It has become rather critical to have one-of-a-kind unique content.

This article can help you better understand the easiest ways to avoid having duplicate content. If you currently writing several unique articles yourself and coming up with fresh content for each of your articles, then this should not really be a problem for you. However if your looking to produce a handful or mass articles on a particular topic. Then perhaps there could be a simpler alternative. Which I will get to in moment.

Exactly how Much Rewriting Is Necessary?

This is certainly the bigger question and there is actually many possibilities and thoughts on just exactly how much re-writing of your article will be needed for it to end up being thought of as unique. At one extreme you could just substitute a couple of phrases or sentences here and there throughout the actual article  or you might just adjust say “technique” into “strategy” for example. However that still leaves 99% of the article  being the same. Google’s algorithm is definitely good enough to identify this as the exact same article or content.

Typically the ultimate solution would most likely be to literally rewrite the entire article from the beginning, trying to make each and every word or sentence different. That is simply not practical. Especially if your plan or goal is to distribute the content to tens or even hundreds of directories or perhaps have brand new articles on various web 2.0 and social media web-sites! You could end up spending weeks writing on just one subject matter. Och!

Some will agree, that one way of thinking when it comes to re-writing or spinning your articles is that it needs to be or have at least 30% of the content re-written to be able to be considered unique. However this is usually totally relying upon Google and their algorithm which can certainly change at any moment.

These are a couple of tips below that will help you on writing unique content:

  • After writing the article just consider rewriting a number of different versions of the article.
  • Start off with the very first sentence. Utilize synonyms or even rearrange and change the sentences. Then continue doing the same throughout.
  • It’s best to run through the entire article. Rewording each and every sentence.
  • Make at least a couple of variations pertaining to each and every sentence. Making 3 versions is actually far better.
  • Rewriting the content and submitting unique articles to different directories improves your search engine exposure.
  • You should not work with rewriting software unless you have 100% full control over synonyms substitution as well as editing.
  • Rewriting unique articles will not only help with your SERP rankings, it minimizes the actual chances of not ranking higher up is the search results.. Therefore having more visitors!
  • Rewriting content can be time consuming. However it is well worth the effort. How would you like to go from one web-site to yet another and find the exact same article?  Chances are probably not.

I personally know of a great piece of software in which gives you, not only complete and total control of the actual content you are either editing or rewriting, but makes it completely unique and its called; “The Best Spinner”.

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To find out more and see for yourself just how effective and powerful this software is for creating tons of unique articles without having duplication or lack of readability. Then be sure to have a look at :
The Best Spinner

Part Three: On Getting Guaranteed Web Traffic

Social bookmarking is a great way to get your content seen very quickly by others and pick up in the search engines. Now it is another thing all together to have your content bookmarked by others and ranked higher (Page One of Google) in search results.

You’re going to want to use social bookmarking and news site to help syndicate your content. Here are some basic guidelines to follow.

1st Try to only bookmark your best content, a good rule of thumb is if your content is either; educational, enlightening or entertaining. Then its chances of going viral are much more likely then, useless or spammy content that will only collect dust.

2nd Don’t spam. This is what I call “Short to gain, followed by long term Pain.” People sometime think if they bookmark all their content and blog post. It will get noticed. Yes that’s true it will get noticed and can quickly result in having you account closed or even worse your IP address banned. So a good rule to follow is only bookmark you best content and if your going to do lots of bookmarking. Then its best to look into services that provide bookmarking your content for you.

3rd Don’t just bookmark you own content (Me! Me! Me!) or post. When you come across something you like or you think will add value to the conversation. Then by all means bookmark it.

4th A good way to think, when it comes to using all the different social media, web 2.0, micro-blog and bookmarking sites, is to think of it like one big party or social gathering. Listen to what others are saying and read their content. Add to the conversation.

Here is a good example of content that works well in social news and bookmarking sites; If you just posted an article on “how to help other with [you fill in the blank]” or you just posted on your blog “10 ways to improve your health.”   Then yes by all means bookmark that content.

Bookmarking is very important, not only for driving free traffic to your site, but can get you higher search ranking, so  you definitely will want to utilize it as another tool, when it comes to promoting your websites, blogs or affiliate programs.

How to Use Social Bookmarking Sites

First you will need to register at different social bookmarking and news sites. (Go ahead any watch the Videos below on doing so.)

Next look at the different options for your bookmarking campaigns, meaning if you’re bookmarking your own content this will get you short term traffic and help to get your content indexed with the search engines rather quickly.

The other option is to have others bookmark your content for you. This is how social bookmarking and content syndication can lead to a flood gate of traffic and page one search engine listings.

Remember, if done properly, social bookmarking can be a very effective and powerful tool to get traffic to your website and promote your content.

The next several videos will give you a couple of options to look at.

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Market and keyword Research

Here are the steps to do before choosing a Market or Niche to go into:

  • Need to research FIRST!
  • Where to research?

Even if you have a topic or idea you still want to do some research to find your target market and see if it’s marketable.
(Meaning is it a buyer’s market or just people looking for more information)

So for example if you selling TV’s don’t try and sell any type of  TV to anyone. Look for a specific TV and Target that keyword or keyword phrase that is being searched for, within that market. Say for example:                                                                               “Sony 46 w series lcd hdtv”  This keyword phase get’s about 50 searches a day.

  • How to Get In front of a targeted audience to drive traffic to your content?

Here’s how:  If you do a search on say “Network Marketing” There is over 9 million web pages competing for that exact term. Very competitive, but if you search for “Network Marketing in the south” there’s less the 3, but those 3 are probably not seeing any traffic or at less not enough to earn money with.

Remember this is not about hoping someone finds your post or offer. What really only matters is what people are typing in and searching for. Once you know what people are typing in and searching for.  You will want to get in front of them.

So the question is “Are you in front of them?”

If not here’s how.

  1. First you need to find out what people are searching for
  2. You need to create a website, blog or article around that search term
  3. You need to Syndicate that website, blog or article on that keyword phrase, through the different social media channels

Market research:

  • Amazon.com – Do a search in the magazine section first, see if there’s magazines published on that topic or niche that your interested in. (Book section works great too!)

Chances are pretty good if not a 100% guarantee, that if there is a magazine or book about the topic or item in your niche then there is a market to sell to.

  • http://pulse.ebay.com -  Is another place to see if something is sell-able.

For this example say you were into “toy trains” or “Model trains” You’ll first want to research to see if there is a market  at Amazon and eBay. Once you determine there is or isn’t one you can then move forward with that market or just keep looking for another one. There are literally thousands of niche and sub-niche markets.

Just remember, it can sometimes take a little time to brainstorm or get ideas, but once you get your head rapped around the idea of how to do market research. You will start to see markets left and right.

Watch Part Two Market and Keyword Research Video

Keyword Research:

Now that we have determined there is a market in toy trains your next step is keyword research. Go ahead and start with keyword discovery to get some ideas on keywords and daily traffic. Then write down those keywords you like or the ones that stand out to you.

Then head over to the Google keyword tool and do the same. Once you have a list of some keywords your interested in.

Head over to Google and do a search with each keyword phrases. Here is an example:

Type in the word “toy trains” with the quotations in the search bar. (This will give you the correct amount of sites that have the phase “toy trains” in them.

Google comes back (at the time of this writing) with 453,000 sites, that’s a lot. What We are looking for is less then 20,000 with at least 1000 people searching a month for a keyword term.

(20,000 to 50,000 is ok), but you many want to wait until your blog is up and running with plenty of content and have a good amount of links pointing back to your site, so under 20k is a good place to start. This way you can rank higher and faster.

Now let’s dig a little deeper. Go back to your search using  Google keyword tool

Again type in toy trains and then scroll down and look for; “marx toy trains” Go ahead and copy and paste marx toy trains in quotes “” into Google search. as you can see there is only 2,580 sites (give or take) competing for this term. Now go to Amazon and eBay and see if these marx toy trains are selling and if so, then set up a  blog or Web 2.0 site and then write a review or article about marx toy trains and start selling them by setting up a account as a affiliate with Amazon and or eBay. Also head over to clickbank.com and paydotcom.com and see if there are any affiliate informational products being sold on trains or model trains etc.

Watch Part Two Keyword Research Video

You can see Video Reviews on Keyword Research Software that will not only save you time, but help to discover keyword phrases that you can easily rank on the first page of Google and other search engines. Your at some point going to want to take simplify your research. Have the proper tools will only make you more effective.

To Watch Videos: Access Here

Summary

  • Market and keyword research
  • Use keyword discovery and Google keyword tool; to find keyword phrases with traffic and low competition.
  • Next in part 3 I will go over social bookmarking and just how to set that up.
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