Market and keyword Research

Here are the steps to do before choosing a Market or Niche to go into:

  • Need to research FIRST!
  • Where to research?

Even if you have a topic or idea you still want to do some research to find your target market and see if it’s marketable.
(Meaning is it a buyer’s market or just people looking for more information)

So for example if you selling TV’s don’t try and sell any type of  TV to anyone. Look for a specific TV and Target that keyword or keyword phrase that is being searched for, within that market. Say for example:                                                                               “Sony 46 w series lcd hdtv”  This keyword phase get’s about 50 searches a day.

  • How to Get In front of a targeted audience to drive traffic to your content?

Here’s how:  If you do a search on say “Network Marketing” There is over 9 million web pages competing for that exact term. Very competitive, but if you search for “Network Marketing in the south” there’s less the 3, but those 3 are probably not seeing any traffic or at less not enough to earn money with.

Remember this is not about hoping someone finds your post or offer. What really only matters is what people are typing in and searching for. Once you know what people are typing in and searching for.  You will want to get in front of them.

So the question is “Are you in front of them?”

If not here’s how.

  1. First you need to find out what people are searching for
  2. You need to create a website, blog or article around that search term
  3. You need to Syndicate that website, blog or article on that keyword phrase, through the different social media channels

Market research:

  • Amazon.com – Do a search in the magazine section first, see if there’s magazines published on that topic or niche that your interested in. (Book section works great too!)

Chances are pretty good if not a 100% guarantee, that if there is a magazine or book about the topic or item in your niche then there is a market to sell to.

  • http://pulse.ebay.com -  Is another place to see if something is sell-able.

For this example say you were into “toy trains” or “Model trains” You’ll first want to research to see if there is a market  at Amazon and eBay. Once you determine there is or isn’t one you can then move forward with that market or just keep looking for another one. There are literally thousands of niche and sub-niche markets.

Just remember, it can sometimes take a little time to brainstorm or get ideas, but once you get your head rapped around the idea of how to do market research. You will start to see markets left and right.

Watch Part Two Market and Keyword Research Video

Keyword Research:

Now that we have determined there is a market in toy trains your next step is keyword research. Go ahead and start with keyword discovery to get some ideas on keywords and daily traffic. Then write down those keywords you like or the ones that stand out to you.

Then head over to the Google keyword tool and do the same. Once you have a list of some keywords your interested in.

Head over to Google and do a search with each keyword phrases. Here is an example:

Type in the word “toy trains” with the quotations in the search bar. (This will give you the correct amount of sites that have the phase “toy trains” in them.

Google comes back (at the time of this writing) with 453,000 sites, that’s a lot. What We are looking for is less then 20,000 with at least 1000 people searching a month for a keyword term.

(20,000 to 50,000 is ok), but you many want to wait until your blog is up and running with plenty of content and have a good amount of links pointing back to your site, so under 20k is a good place to start. This way you can rank higher and faster.

Now let’s dig a little deeper. Go back to your search using  Google keyword tool

Again type in toy trains and then scroll down and look for; “marx toy trains” Go ahead and copy and paste marx toy trains in quotes “” into Google search. as you can see there is only 2,580 sites (give or take) competing for this term. Now go to Amazon and eBay and see if these marx toy trains are selling and if so, then set up a  blog or Web 2.0 site and then write a review or article about marx toy trains and start selling them by setting up a account as a affiliate with Amazon and or eBay. Also head over to clickbank.com and paydotcom.com and see if there are any affiliate informational products being sold on trains or model trains etc.

Watch Part Two Keyword Research Video

You can see Video Reviews on Keyword Research Software that will not only save you time, but help to discover keyword phrases that you can easily rank on the first page of Google and other search engines. Your at some point going to want to take simplify your research. Have the proper tools will only make you more effective.

To Watch Videos: Access Here

Summary

  • Market and keyword research
  • Use keyword discovery and Google keyword tool; to find keyword phrases with traffic and low competition.
  • Next in part 3 I will go over social bookmarking and just how to set that up.

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Filed under: Social Media Marketing • Social Media Syndication

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